On branding + heart.

2 years ago I was interviewed by Dorthe Enger, where I talked about “branding from the heart” … Somehow, marketing and branding got bad rep. oftentimes embodying the act of tricking people into buying more things they don’t need. It’s understandable – given the current level of consumerism here in North America (as I am writing this après my Boxing day shopping spree)… That being said, I believe, this universal life rule applies to marketing, too.

It’s what you make of it…

Marketing and branding is really the act of making someone’s product or services more accessible to the public. Just like a highlighter makes a statement more prominent on the page, marketing + branding make your true potential as a business owner stand out, and be visible (different) in the crowded marketplace.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Read other Posts

+

Don’t give a sh$%t.

You know how most of us are raised with marks and comparisons? The whole education system is based on watching a teacher show us e.g. […]

+

Lost and found.

We are all lost. Lost in the future. Lost in our lives. Tomorrow is a new day. Bring me a golden basket – I won’t […]

+

Who is the boss of you?

[boss] – a person in charge. So many times we hear that the society shapes and programs us. As if we are not even in […]

x