Over the last 15 years, I’ve been navigating my career as an (accidental) marketer, 8 years of which as an (accidental) entrepreneur. Which makes me think – is there such a thing as anything being “accidental” in life? Me thinks not. No matter if you’ve planned on being where you are today or not, somehow life always puts you exactly in the right place, where you need to be right now.
Marketing is everywhere. Everyone is selling something. Products. Services. Ideas. We do it every day in our professional and personal lives. The key is to make sure people *hear* exactly what you are trying to tell them.
