On branding + heart.

2 years ago I was interviewed by Dorthe Enger, where I talked about “branding from the heart” … Somehow, marketing and branding got bad rep. oftentimes embodying the act of tricking people into buying more things they don’t need. It’s understandable – given the current level of consumerism here in North America (as I am writing this après my Boxing day shopping spree)… That being said, I believe, this universal life rule applies to marketing, too.

It’s what you make of it…

Marketing and branding is really the act of making someone’s product or services more accessible to the public. Just like a highlighter makes a statement more prominent on the page, marketing + branding make your true potential as a business owner stand out, and be visible (different) in the crowded marketplace.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read other Posts

+

How do I stay inspired?

Be it creating a new marketing campaign, writing marketing strategy, or just planning your next big career move, we all sometimes feel like we hit […]

+

So you think you want to be a marketer?

I’ve been getting a few emails asking about my marketing career. I thought it was a good opportunity for a blog post! So here we are. Thanks […]

+

Don’t give a sh$%t.

You know how most of us are raised with marks and comparisons? The whole education system is based on watching a teacher show us e.g. […]