On branding + heart.

2 years ago I was interviewed by Dorthe Enger, where I talked about “branding from the heart” … Somehow, marketing and branding got bad rep. oftentimes embodying the act of tricking people into buying more things they don’t need. It’s understandable – given the current level of consumerism here in North America (as I am writing this après my Boxing day shopping spree)… That being said, I believe, this universal life rule applies to marketing, too.

It’s what you make of it…

Marketing and branding is really the act of making someone’s product or services more accessible to the public. Just like a highlighter makes a statement more prominent on the page, marketing + branding make your true potential as a business owner stand out, and be visible (different) in the crowded marketplace.

 

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read other Posts

+

Nobody is coming.

{excerpt} – …she is crazy. Perhaps she needs to get some medication. We need to keep an eye on her. 13 years ago. She closed […]

+

Gold rush.

Words, sifting through memories like this century’s gold rush. Getting stuck, allowing their siblings to continue the journey. Verbalizing intentions – magnificent, pure, innocent.   […]

+

The ocean, the homeless guy and a squished banana.

Mountains. Sun. Ocean. This is the heaven-like combination for a summer morning. I am soaking in every tiny ray of Sun and thinking how grateful […]